Lead Generation is the process of attracting and converting potential customers into interested prospects for your business. It involves capturing attention through strategies like SEO, content marketing, paid ads, and email campaigns, guiding leads through the sales funnel to boost engagement and drive revenue.The ultimate goal of lead generation is to capture contact information, such as email addresses or phone numbers, and guide leads through the sales funnel. By implementing effective strategies, businesses can improve brand visibility, build trust, and ultimately increase conversions and revenue.